Peter-Lucas Jones, Chief Executive of Te Hiku Media, is transforming the future of te reo Māori through world-leading artificial-intelligence innovation. Under his leadership, Te Hiku achieved a global first: natural-language-processing (NLP) tools that transcribe te reo Māori with 92% accuracy and produce precise synthetic voices. This foundation paves the way for Māori-led AI tools and digital platforms that keep Māori language alive and accessible in modern life. Equally groundbreaking is his leadership in the creation of the Kaitiakitanga Data License, an Indigenous-led framework that protects Māori data sovereignty while guiding ethical AI development. Recognised on TIME Magazine’s TIME100 AI list, he sees a future where innovation and Indigenous wisdom can evolve together. He advocates that te reo Māori is the key to tikanga Māori and unlocks traditional wisdom. Peter-Lucas is the Chairman of Te Rūnanga Nui o Te Aupōuri, and Te Whakaruruhau o Ngā Reo Irirangi Māori (The Iwi Radio Network).